Built from inside the industry.
Not outside looking in.
Cannashield.io is now Puro Risk.
The mission has not changed. Puro Risk continues helping cannabis operators understand insurance, coverage gaps, contracts, renewals, claims exposure, bonds, and the risks that can threaten what they have built.
The new name reflects a broader direction: cannabis operator experience combined with commercial insurance and risk strategy, focused on the business behind the license.
Puro Risk was created by a Los Angeles-based cannabis operator and commercial insurance advisor who understands the industry from both sides: the operator side and the risk side. Before advising cannabis businesses on insurance, the founder built in the space, worked with operators, and saw how quickly risk can threaten what took years to build. That perspective shapes Puro Risk’s review process: practical, operator-first, and focused on the business behind the license.
Where Cannabis
Protects Its Own
Cannabis wasn’t built by suits or shareholders. It was built by operators who took risks when the industry was uncertain, unregulated, and often misunderstood. Puro Risk was created to protect those operators. This isn’t just about insurance policies. It’s about helping cannabis businesses avoid the risks that can shut down operations overnight—lawsuits, fires, compliance issues, and coverage gaps. We built Puro Risk to help the people who built this industry protect what they’ve worked so hard to create.
Why Puro Risk Exists
Cannabis businesses carry risk differently. A standard insurance review does not always understand the pressure operators face from licensing rules, landlords, lenders, product exposure, theft, fire, claims, compliance deadlines, and fast-changing regulations. Puro Risk exists to give operators a clearer way to review risk before problems turn into expensive surprises. The goal is not to overcomplicate insurance. The goal is to help cannabis businesses understand what they have, what they may be missing, and what needs attention before renewal, expansion, claims, or contract pressure create issues. This is insurance strategy built around the realities of the cannabis industry, not generic coverage advice copied from a standard business playbook.
Our Mission & Vision
Help cannabis operators protect what they are building with clearer risk guidance, stronger insurance reviews, and practical coverage strategies built for the realities of the industry.
MISSION
To become one of the most trusted risk and insurance partners for cannabis businesses as the industry grows, professionalizes, and enters its next stage.
VISION
Ready to protect your cannabis business?
Call us on (323)905-3396
or growth@cannashield.io