A new national study by MRI-Simmons reveals that 31% of U.S. adults have used cannabis in the past six months, confirming its place in mainstream wellness culture. As acceptance grows, cannabis is being redefined from a taboo topic to a trusted part of health and lifestyle — bringing new opportunities and challenges for businesses.

Governor Newsom’s signing of AB 8 officially merges intoxicating hemp products into California’s regulated cannabis system. The new law enforces parity, closes long-standing loopholes, and establishes a single, safer standard for both markets.

Receiverships are often misunderstood in cannabis, but they can provide struggling operators with a path to stability and compliance. Learn how this legal tool can protect licenses, preserve value, and set businesses up for long-term survival.

Many cannabis dispensaries overlook Standard Operating Procedures (SOPs), leading to inefficiencies and compliance risks. Learn how strong SOPs improve customer service, protect operations, and ensure long-term success.

Cannabis drinks are transforming the beverage industry, offering a hangover-free, wellness-driven alternative that appeals to the sober-curious generation. With U.S. sales set to top $1 billion, this growing trend shows how early movers and innovators can shape the future of social drinking.